Public relations can do a lot to help your business grow.

A good PR pro can help to polish your company’s reputation and build positive relationship with not only the media, but all of your company’s potential publics. Those are important aspects of maintaining and enhancing positive positioning of your brand.

Yet, many small and medium-sized businesses shy away from a concerted public relations strategy because they don’t think they have enough news to justify the effort. They couldn’t be more wrong. That thought is driven by a traditional view of news directed by what the major media reports. Certainly, that’s an important component, and we love to help companies get their news featured in major publications and broadcast outlets. But the first word in PR is public, and, with all the online marketing tools at your disposal, you no longer need the traditional media to reach your target publics.

Public relations is content. In this age of content marketing, you need to create content that your target public will find when it goes online in search of solutions to its problems.